My Projects

Proof, Not Promises.

Real LinkedIn outbound campaigns, delivered hands-on by me together with my outbound partner. Here’s who we targeted, how the outreach worked, and the pipeline it built for each client.

0+Qualified meetings booked
0High-ticket deals closed
0%Meetings fully qualified
0+Meetings in one client’s tracker
High-Performance Coach →B2B Marketing Agency →Behind the scenes →
Case Study 01 · LinkedIn Outbound

40 qualified meetings. 8 high-ticket deals.

How a high-performance coach and keynote speaker went from time-consuming, inconsistent outreach to 3–5 qualified meetings every week, and closed his first high-ticket clients within weeks of launch.

High-Performance Coach

Coaching · Keynote Speaking · Podcast Host · United States

Coaching & personal developmentHigh-ticket offersPersonal brand
40Qualified meetings booked in 90 days
8High-ticket deals closed
3–5New meetings every week
The Client

Serious authority. No reliable pipeline.

The client helps ambitious, athlete-minded men get the clarity and structure to perform at their peak, in business and in life. With a well-known keynote talk, a long-running podcast and a methodology built on an elite athletic career, he had the credibility. The missing piece was a reliable, scalable flow of qualified conversations.

The Challenge

Great at coaching. Struggling to fill the calendar.

The coach knew LinkedIn outreach could work, but doing it himself was time-consuming, inconsistent and hard to scale alongside running a coaching business.

  • Too time-intensiveManual outreach while coaching full-time
  • Feast or famineNo reliable source of new calls
  • Hard to reach at scaleConsistently finding the right people
  • No predictable systemRelying on referrals and hope-based outreach
“Cold outreach on LinkedIn can be a labor-intensive process... within the first week, I saw a significant increase in booked calls.”The client, High-Performance Coach
Who We Targeted

A clearly defined ideal client

Before a single message went out, we defined exactly what the coach’s best-fit client looks like on LinkedIn, so every message reached someone with real potential.

WHO THEY ARE

Ambitious men in their 30s–50s, often ex-athletes, in leadership or entrepreneurship roles

WHAT THEY FEEL

High achievers who are drifting: busy but unfulfilled, craving clarity and structure

THEIR WORLD

Founders, executives and high-earning professionals willing to invest in themselves

LINKEDIN SIGNAL

Titles like CEO, Founder and VP, engaged with personal growth and leadership content

The Approach

A multi-touch sequence built to convert

Every message led with the coach’s credibility, created genuine curiosity, and made it easy for the right people to say yes to a conversation.

  1. 1

    Connection request: relevance first

    A short, personalised note referencing the prospect’s role and the gap the coach solves. No selling, just a compelling reason to connect.

  2. 2

    Follow-up 1: social proof and curiosity

    Introduced the coach’s background: elite athletic career, keynote speaking and a large podcast audience. Planted the idea of a brief conversation without pressure.

  3. 3

    Follow-up 2: the insight message

    Shared a specific insight about high-achiever drift, positioned the coach’s signature framework as the answer, and asked a qualifying question.

  4. 4

    Follow-up 3: soft call to action

    A low-friction ask for a 20-minute conversation. Warm replies got a direct calendar link.

  5. Sales call: the client closes

    Prospects arrived already knowing the coach’s story, so he could focus entirely on coaching, not on convincing them who he was.

The Results

A consistent pipeline from month one

The pipeline built fast, and the client’s close rate climbed as the messaging sharpened and he found his rhythm on sales calls.

Meetings booked per month

Approximate, 40 in total
~10
~16
~14
Month 1LaunchMonth 25 deals closedMonth 33 more deals

What made it work

Campaign quality indicators
Meetings qualified100%
Meeting-to-deal rate~20%
Weekly meeting pace3–5 / week
“By the time someone got on a call, they already believed in the coach. The outreach did the trust-building. He just had to show up and coach.”

Video testimonial available on request. Client names are kept confidential; ask me on a call and I’ll walk you through this campaign.

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Case Study 02 · LinkedIn Outbound

25 qualified meetings for a B2B agency.

How a B2B marketing communications agency used LinkedIn outbound to generate a consistent flow of decision-maker meetings, without adding headcount or spending on ads.

B2B Marketing Agency

B2B Marketing Communications · 40+ years in business · United States

Content developmentMedia outreachThought leadership
25Qualified meetings booked in 3 months
95%Of meetings fully qualified
B2BFounders and CMOs
The Client

40+ years of credibility, waiting to be seen

The agency helps B2B organizations build visibility through expert writing, media outreach and integrated marketing support. With 40+ years of experience and placements across hundreds of industry publications, it had the credibility. What they needed was a scalable outbound engine to put that credibility in front of the right prospects.

The Challenge

Strong reputation. Inconsistent new business.

The agency had happy long-term clients and genuine expertise, but new business relied heavily on referrals and word of mouth: great for quality, hard to scale or predict.

  • No proactive outboundNew business arrived reactively, with no system to go after the right prospects
  • Hard-to-reach buyersB2B marketing leaders are busy and selective; reaching them takes a credible, personal approach
  • Time constraintsThe team was focused on delivering for clients; manual outreach wasn’t realistic
  • Unpredictable pipelineReferrals brought quality, but not a steady, forecastable flow
Who We Targeted

Marketing leaders with a real need

We mapped out exactly what the agency’s best clients look like on LinkedIn and built the targeting around that profile.

WHO THEY ARE

Marketing Directors, VPs of Marketing and CMOs at mid-size B2B companies

WHAT THEY NEED

Visibility, thought leadership and credibility with key industry decision-makers

THEIR WORLD

B2B tech, manufacturing, professional services and industrial sectors with trade publications

LINKEDIN SIGNAL

Marketing and comms titles at companies that need external content and PR support

The Approach

A trust-first outreach sequence

Each message led with the agency’s track record, spoke directly to the prospect’s visibility goals, and made the conversation feel earned, not cold.

  1. 1

    Connection request: relevance first

    A short personalised note referencing the prospect’s industry and the challenge the agency solves. No pitch, just a reason to connect.

  2. 2

    Follow-up 1: credibility and proof

    Introduced the agency’s 40+ year track record and the placements they secure: trade publications, podcasts and bylined articles.

  3. 3

    Follow-up 2: the insight message

    Shared how B2B buyers consume content before contacting a vendor, and how thought leadership shapes decisions early.

  4. 4

    Follow-up 3: soft call to action

    A low-friction ask for a 20-minute call, with a calendar link. No hard sell.

  5. Discovery call: the agency closes

    Prospects already understood the agency’s value, so calls focused on fit and goals instead of the basics.

The Results

25 meetings with B2B founders and CMOs

95% of booked meetings were fully qualified: decision-makers at B2B companies with a genuine need for content and media placement. No wasted calls, no wrong-fit prospects.

Meetings booked per month

25 in total
7
10
8
Month 1LaunchMonth 2Strongest monthMonth 3Steady flow

What made it work

Campaign quality indicators
Meetings fully qualified95%
Decision-maker ICPFounders / CMOs
Added headcount or ad spendNone

Video testimonial available on request. Ask me on a call and I’ll share how this campaign was built.

Book a Call
Behind the Scenes

Every Conversation, Tracked.

Real views from the campaigns and systems I run. Every connection, reply, meeting and follow-up is measured and logged, so nothing slips and clients always know where their pipeline stands.

45.5%Connection acceptance rate on a recent campaign
37.9%Reply rate on messages sent
100+Meetings logged in a single client’s tracker
980+Leads enriched and email-verified in one list
Campaign Dashboards · One week of outreach
Campaign dashboard: 143 connections sent, 52 accepted (36.4%), 25 replies (37.9%)Campaign dashboard: 77 connections sent, 35 accepted (45.5%), 13 replies (36.1%)

Live campaign performance

Two campaigns over the same week: 36–46% of connection requests accepted and 36–38% of messages answered.

Booked Meetings
Booked meetings tracker with over 100 logged meetingsClick to enlarge

Booked meetings tracker

Every meeting logged with the account used, date, reminder and outcome. No-shows get a reschedule message.

Meeting Status
Meeting status view showing completed and scheduled meetingsClick to enlarge

From scheduled to complete

Reminders go out before every call, and each meeting moves from Scheduled to Complete.

Response Tracking
Response tracking with interest level and follow-up statusClick to enlarge

Warm lead pipeline

Every warm lead scored by interest level, with conversation stage and follow-up status.

LinkedIn Tracking Sheet
LinkedIn tracking sheet logging replies by date and statusClick to enlarge

Daily conversation log

Every reply logged by date, with context, interest level and where the conversation stands.

Clay · Lead Enrichment
Clay table showing email enrichment and validation waterfallClick to enlarge

Enriched, verified lead lists

Waterfall enrichment across multiple data providers, with every email validated before a single message is sent.

Multi-Channel Bookings
Booked meetings from LinkedIn, InMail and email channelsClick to enlarge

LinkedIn + email + InMail

Meetings booked across several LinkedIn accounts, InMail and email, all tracked in one place.

Names, emails, profile links and client account names are blurred to protect everyone’s privacy.
The Toolkit

Research-Backed Outreach, Not Guesswork.

Behind every campaign is a research and tracking stack that makes sure the right people get the right message, and every lead is followed through.

LinkedIn Sales NavigatorPrecise prospect targeting by role, industry, company size and activity
ClayEnriching and personalising prospect lists at scale
ApifyCustom data extraction to build clean, targeted lead lists
Seamless.AIVerified contact data for multi-channel outreach
ZoomInfoCompany and decision-maker research for B2B targeting
GoHighLevelCRM updates so your closer gets context, not just a calendar invite
AirtableCustom trackers for meetings, replies and follow-ups
CalendlyFrictionless booking straight onto your calendar
Ready to Get Started?

Want Results Like These?

Tell me who your ideal clients are, and I’ll show you how I’d build a LinkedIn pipeline to reach them.

  • Free 30-minute strategy call
  • Quick review of your current profile
  • A clear outreach plan for your niche
  • No pressure, no obligation
Book a Free Call With Me